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Achieving ROI on your Google ads

Improving your Return on Investment (ROI) from Google ads requires careful planning, optimisation and continuous monitoring. However, if you dedicate the time to achieve this, it’s possible to make quite a difference to your campaign results.

It’s about making the most of all elements of your campaign. It’s about adding in stuff that’s missing and as importantly weeding out or improving (or optimising to use the official Google phrase) stuff that isn’t working.

Here are seven top tips to enhance your Google ads ROI. 

1. Keyword research:

If you didn’t start your campaign a with keyword research phase, then you are bound to have missed opportunities. The obvious phrases are those that will be most competitive, and by targeting these your ROI will suffer. In almost all cases the real value comes from the longer length phrases within which the user has indicated an intent to act. Focus on these and you’ll have success.

2. Optimise, optimise, optimise:

By utilising the many customisation opportunities within the interface, you can make a huge difference to performance. The trouble is that many of them are well hidden by Google who want as many users as possible to focus on the lower performing search terms in order to maximise their revenues.

3. Conversion tracking and landing page optimisation:

4. Budget management:

5. Quality score improvement: 

Improve the quality of your ads, keywords, and landing pages to achieve a higher Quality Score, which can result in lower costs per click (CPC) and better ad placement.

6. Negative keywords:

Use negative keywords to filter out irrelevant traffic and reduce wasted ad spend. 

7. Geo-targeting:

Refine your geographic targeting over time to focus your ads on regions where your buying audience is most concentrated. If necessary, create secondary campaigns to target lower value regions with a different bid strategy.

The Google Ads platform is extremely powerful, but complex. Don’t hesitate to seek the advice of professionals if you are uncertain about whether or not you’re getting the maximum ROI possible. Remember that Google Ads is an ever-evolving platform, and what works today may not work tomorrow. Staying up-to-date with industry trends and Google Ads best practices is crucial for ongoing success and ROI improvement.